Reduced Wattage Lamp Replacement - Distributor Platform

Influencing stocking and sales practices

32 watt linear fluorescent T8 lamps are the most commonly sold lighting product for commercial buildings in the Northwest. In most instances, 32 watt T8s can be replaced with 28 or 25 watt lamps at minimal or no incremental cost, immediately cutting energy bills by up to 23 percent.

The RWLR Program works to transform the sales and stocking practices of the maintenance lamp replacement market from the dominant 32-watt fluorescent lamp to low wattage options (28 and 25-watt).  To overcome the barriers of price and market inertia, program strategies include partnerships with suppliers around special pricing for low wattage lamps, incentives, restocking bonuses, sales training and marketing.

The program also works to build strong relationships with key electrical distributors and lighting suppliers, acquire branch-level, monthly data and document business practices in an effort to build an Distributor Platform with these key market actors for the benefit of the region. Currently, 15 distributors covering over 230 branches in the Northwest region participate in the RWLR program.

For more information, visit

  • Reduced Wattage Lamp Replacement: Market Intervention Strategies, Market Size and Next Steps
    The Northwest Energy Efficiency Alliance (NEEA) contracted with Navigant and Cadeo in May 2017 to further explore three research topics from the Reduced Wattage Lamp Replacement (RWLR) Initiative Market Progress Evaluation Report #1. The overarching goal of the RWLR initiative is to transform standard purchasing practices in the nonresidential lighting maintenance market toward reduced wattage options. This memo discusses the findings in two sections. The first section discusses market intervention strategies – both successful and less successful – used by distributors to drive reduced wattage sales. The second section offers Cadeo’s review of regional linear fluorescent lamp (LFL) market size estimates.
    PDF, 444.55 KB
  • NEEA: Commercial Lighting Decision Maker Groups
    Northwest Energy Efficiency Alliance (NEEA) contracted with Seek, Inc. to run three focus groups of commercial lighting purchase decision makers. The research sought to understand more about the decision making process involved in undertaking a major lighting upgrade, to learn about the resources used to decide on a product and to develop segmenting profiles with targeted messages that will resonate with the decision makers. Each group represented a different decision maker or influencer: building owners, property managers, and lighting designers and architects. The final report summarizes the key takeaways, develops profiles and provides messaging recommendations for each group based on the research.
    PDF, 11.50 MB
  • Luminaire Level Lighting Controls (LLLC) Market Characterization and Baseline Report
    In early 2014, the Northwest Energy Efficiency Alliance (NEEA) began developing its Luminaire Level Lighting Control (LLLC) Initiative for office buildings and warehouses. LLLC systems have a sensor in each light fixture that senses occupancy, determines optimal light output, and in some system models, reports out energy use and other data. In addition to reducing energy use, LLLCs offer non-energy benefits such as improved worker productivity and health. In 2015, NEEA contracted with Research Into Action and its subcontractor, Energy 350, to uncover market barriers to LLLC adoption, and recommendations to overcome them. Recommendations: 1) Train installers 2) Include LLLCs in commercial energy codes 3) Engage with lighting designers on specifying LLLCs 4) Leverage other NEEA initiatives’ distribution channels 5) Explore the concept of “lighting as service” as a way to deliver LLLCs to the market The study also found that current commercial market penetration of LLLC systems is 0.5 percent in offices (large, medium and small) and 0.8 percent in warehouses. The study projected that between 2016 and 2035, market penetration will increase to 50 percent in new construction and major renovations, and to 18 percent in retrofit regional stock.
    PDF, 2.02 MB

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NEEA Team Lead

Elaine Miller

Sr. Initiative Manager