Reduced Wattage Lamp Replacement - Upstream Platform

Influencing stocking and sales practices

Lighting offers the largest potential commercial sector savings for the region, comprising approximately 43 percent of the total commercial electric load.

As an outgrowth of stakeholders request via the Commercial Lighting Regional Strategy, NEEA developed an upstream platform with distributors and manufacturers that influences the stocking and sales practices of reduced wattage fluorescent lamps in the lamp-maintenance market. NEEA uses our regional leverage to establish relationships with electrical distributors and lighting product manufacturers to implement upstream strategies that influence the stocking and sales practices of this target technology.

These combined efforts will drive awareness of and demand for these energy-efficient commercial lighting products.

  • NEEA: Commercial Lighting Decision Maker Groups
    Northwest Energy Efficiency Alliance (NEEA) contracted with Seek, Inc. to run three focus groups of commercial lighting purchase decision makers. The research sought to understand more about the decision making process involved in undertaking a major lighting upgrade, to learn about the resources used to decide on a product and to develop segmenting profiles with targeted messages that will resonate with the decision makers. Each group represented a different decision maker or influencer: building owners, property managers, and lighting designers and architects. The final report summarizes the key takeaways, develops profiles and provides messaging recommendations for each group based on the research.
    PDF, 11.50 MB
  • Luminaire Level Lighting Controls (LLLC) Market Characterization and Baseline Report
    In early 2014, the Northwest Energy Efficiency Alliance (NEEA) began developing its Luminaire Level Lighting Control (LLLC) Initiative for office buildings and warehouses. LLLC systems have a sensor in each light fixture that senses occupancy, determines optimal light output, and in some system models, reports out energy use and other data. In addition to reducing energy use, LLLCs offer non-energy benefits such as improved worker productivity and health. In 2015, NEEA contracted with Research Into Action and its subcontractor, Energy 350, to uncover market barriers to LLLC adoption, and recommendations to overcome them. Recommendations: 1) Train installers 2) Include LLLCs in commercial energy codes 3) Engage with lighting designers on specifying LLLCs 4) Leverage other NEEA initiatives’ distribution channels 5) Explore the concept of “lighting as service” as a way to deliver LLLCs to the market The study also found that current commercial market penetration of LLLC systems is 0.5 percent in offices (large, medium and small) and 0.8 percent in warehouses. The study projected that between 2016 and 2035, market penetration will increase to 50 percent in new construction and major renovations, and to 18 percent in retrofit regional stock.
    PDF, 2.02 MB
  • Reduced Wattage Lamp Replacement Initiative Market Progress Evaluation Report #1
    The Northwest Energy Efficiency Alliance (NEEA) contracted with Navigant and Cadeo in June 2015 to complete the first Market Progress Evaluation Report of its Reduced Wattage Lamp Replacement (RWLR) initiative. NEEA sought to understand the initiative’s early progress toward its goal of transforming the nonresidential lighting maintenance market. The overarching goal of the RWLR initiative is to transform standard purchasing practices in the nonresidential lighting maintenance market toward reduced wattage options. Researchers found that reduced wattage 2016 sales currently account for 17 percent of 4-foot linear fluorescent lamp (LFL) sales among participating distributors – up from 14 percent a year earlier. Increased sales of 28W lamps is driving the growth. However, due to improvements in light distribution, lower wattages relative to reduced wattage lamps and, declining costs, tubular LEDs have become a competitive alternative to LFLs. The study also found that NEEA is successfully developing a midstream platform and is cultivating a strong, long-term relationship with regional electrical distributors. The researchers present several recommendations including to work with regional partners on a comprehensive strategy for addressing the emergence of tubular LEDs.
    PDF, 883.30 KB

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All Things Commercial Lighting

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NEEA Team Lead

Elaine Miller

Sr. Initiative Manager