Reduced Wattage Lamp Replacement - Distributor Platform

Influencing stocking and sales practices

32 watt linear fluorescent T8 lamps are the most commonly sold lighting product for commercial buildings in the Northwest. In most instances, 32 watt T8s can be replaced with 28 or 25 watt lamps at minimal or no incremental cost, immediately cutting energy bills by up to 23 percent.

The RWLR Program works to transform the sales and stocking practices of the maintenance lamp replacement market from the dominant 32-watt fluorescent lamp to low wattage options (28 and 25-watt).  To overcome the barriers of price and market inertia, program strategies include partnerships with suppliers around special pricing for low wattage lamps, incentives, restocking bonuses, sales training and marketing.

The program also works to build strong relationships with key electrical distributors and lighting suppliers, acquire branch-level, monthly data and document business practices in an effort to build an Distributor Platform with these key market actors for the benefit of the region. Currently, 15 distributors covering over 230 branches in the Northwest region participate in the RWLR program.

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  • NEEA: Commercial Lighting Decision Maker Groups
    Northwest Energy Efficiency Alliance (NEEA) contracted with Seek, Inc. to run three focus groups of commercial lighting purchase decision makers. The research sought to understand more about the decision making process involved in undertaking a major lighting upgrade, to learn about the resources used to decide on a product and to develop segmenting profiles with targeted messages that will resonate with the decision makers. Each group represented a different decision maker or influencer: building owners, property managers, and lighting designers and architects. The final report summarizes the key takeaways, develops profiles and provides messaging recommendations for each group based on the research.
    PDF, 11.50 MB
  • Luminaire Level Lighting Controls (LLLC) Market Characterization and Baseline Report
    In early 2014, the Northwest Energy Efficiency Alliance (NEEA) began developing its Luminaire Level Lighting Control (LLLC) Initiative for office buildings and warehouses. LLLC systems have a sensor in each light fixture that senses occupancy, determines optimal light output, and in some system models, reports out energy use and other data. In addition to reducing energy use, LLLCs offer non-energy benefits such as improved worker productivity and health. In 2015, NEEA contracted with Research Into Action and its subcontractor, Energy 350, to uncover market barriers to LLLC adoption, and recommendations to overcome them. Recommendations: 1) Train installers 2) Include LLLCs in commercial energy codes 3) Engage with lighting designers on specifying LLLCs 4) Leverage other NEEA initiatives’ distribution channels 5) Explore the concept of “lighting as service” as a way to deliver LLLCs to the market The study also found that current commercial market penetration of LLLC systems is 0.5 percent in offices (large, medium and small) and 0.8 percent in warehouses. The study projected that between 2016 and 2035, market penetration will increase to 50 percent in new construction and major renovations, and to 18 percent in retrofit regional stock.
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  • Reduced Wattage Lamp Replacement Initiative Market Progress Evaluation Report #1
    The Northwest Energy Efficiency Alliance (NEEA) contracted with Navigant and Cadeo in June 2015 to complete the first Market Progress Evaluation Report of its Reduced Wattage Lamp Replacement (RWLR) initiative. NEEA sought to understand the initiative’s early progress toward its goal of transforming the nonresidential lighting maintenance market. The overarching goal of the RWLR initiative is to transform standard purchasing practices in the nonresidential lighting maintenance market toward reduced wattage options. Researchers found that reduced wattage 2016 sales currently account for 17 percent of 4-foot linear fluorescent lamp (LFL) sales among participating distributors – up from 14 percent a year earlier. Increased sales of 28W lamps is driving the growth. However, due to improvements in light distribution, lower wattages relative to reduced wattage lamps and, declining costs, tubular LEDs have become a competitive alternative to LFLs. The study also found that NEEA is successfully developing a midstream platform and is cultivating a strong, long-term relationship with regional electrical distributors. The researchers present several recommendations including to work with regional partners on a comprehensive strategy for addressing the emergence of tubular LEDs.
    PDF, 883.30 KB

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NEEA Team Lead

Elaine Miller

Sr. Initiative Manager