Reduced Wattage Lamp Replacement - Upstream Platform
Influencing stocking and sales practices
32 watt linear fluorescent T8 lamps are the most commonly sold lighting product for commercial buildings in the Northwest. In most instances, 32 watt T8s can be replaced with 28 or 25 watt lamps at minimal or no incremental cost, immediately cutting energy bills by up to 23 percent.
The RWLR Program works to transform the sales and stocking practices of the maintenance lamp replacement market from the dominant 32-watt fluorescent lamp to low wattage options (28 and 25-watt). To overcome the barriers of price and market inertia, program strategies include partnerships with suppliers around special pricing for low wattage lamps, incentives, restocking bonuses, sales training and marketing.
The program also works to build strong relationships with key electrical distributors and lighting suppliers, acquire branch-level, monthly data and document business practices in an effort to build an Upstream Platform with these key market actors for the benefit of the region. Currently, 15 distributors covering over 230 branches in the Northwest region participate in the RWLR program.
For more information, visit www.lowwattt8.com.