Retail Product Portfolio
Getting more energy-efficient products on the shelf
NEEA and its partners are piloting a “Retail Product Portfolio” initiative that uses mid-stream incentives to influence retail stocking practices.
NEEA leverages existing relationships with retailers and utilities outside the region to pool mid-stream incentive dollars with other utilities across the country. This collaboration helps the Northwest influence retailer buying, stocking, merchandizing and data sharing practices.
Ultimately, this effort will drive manufacturing and standards to create an active portfolio of energy-efficient products sold through the retail channel.