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Market Research and Evaluation Reports

Providing market-critical data

NEEA's market research drives our programming, defines the challenges within our work, and provides critical market data and analyses about regional energy consumption for NEEA and our stakeholders.

Our evaluation reports assess our current initiatives to ensure we achieve our goals in a cost effective manner. Our Long-Term Monitoring and Tracking Reports measure the continued energy savings delivered by NEEA's previously-funded initiatives. 

NEEA’s Emerging Technology Reports document the exploratory work we do to assess and develop market intervention concepts for emerging technologies. These reports typically are not based on statistically valid market research.  When we find a promising technology, additional, disciplined, and statistically valid market research is completed to benchmark performance and savings, understand market conditions and barriers, and test intervention strategies associated with a market transformation initiative.

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1/22/2015
Northwest Energy Efficiency Alliance (NEEA) ended funding of the ENERGY STAR Consumer Products Lighting Project in early 2008. Since then, NEEA has been conducting annual Long Term Monitoring and Tracking (LTMT) studies of Compact Fluorescent Lights (CFLs). This sixth LTMT study provides findings from a range of research activities, including a retail shelf survey, a consumer survey and interviews with utility program managers and lighting suppliers. Key findings indicate that 1) Northwest residential Energy Star CFL sales declined slightly between 2012 and 2013, but it is unclear whether sales will continue to decrease; 2) big box stores continue to dominate the region's residential CFL sales; and 3) consumers may be shifting some of their focus away from CFLs and toward other lamp technologies. The Energy Independence and Security Act (EISA) is increasingly affecting the region's retail stores with most lamps meeting EISA standards in the lumen categories first affected by EISA, but consumer awareness of the legislation is still only moderate. The study recommends providing consistent and concise regional messaging, redoubling educational efforts in rural areas, and continued residential replacement lamp market tracking as particularly important as the market continues to evolve.
  • Long-Term Monitoring and Tracking Report
  • Residential
  • Residential Lighting
  • All NEEA Direct Funders
1/19/2015
The Reduced Wattage Lamp Replacement (RWLR) initiative is NEEA’s initial effort to build relationships with lighting distributors to influence product specification and stocking practices. This initiative focuses on working with the distributors to increase sales of reduced wattage T8 lamps, defined as 25-watt and 28-watt lamps. NEEA commissioned this study to 1) characterize the commercial lighting market supply chain, key players, market segments, and technologies at play and 2) develop methodology for a twenty-year baseline forecast—defined as the annual forecasted market share of reduced-wattage four-foot T8 lamps sold in the Northwest, absent market intervention. NEEA will use this baseline to estimate future energy savings of the initiative. The baseline estimates the market share of reduced wattage T8 to reach 32% in 2035 from 18% in 2011.
  • commercial
  • Reduced Wattage Lamp Replacement
  • Commercial Lighting and Controls
  • Commercial (General)
  • All NEEA Direct Funders
12/29/2014
The 2014 Industrial Facilities Site Assessment Appendices provide additional detailed information regarding the protocols established through the working group process (including sample design, data collection, data security, and customer contact). Other information found in the appendices includes questions associated with the operational practices survey, a sample site-specific report, and finally, potential energy efficiency opportunities by individual industrial segment.
  • Market Research Report (Regional Study)
  • Regional
  • Industrial
  • Industrial Facility Stock Assessment
  • All NEEA Direct Funders
12/29/2014
This final report provides a high level summary of findings associated with the 2014 IFSA, a description of the working group process associated with incorporating stakeholder feedback on the operational plans and protocols, a comparison of results from IFSA with national level results from the Manufacturing Energy Consumption Survey (MECS), summary results by industrial segment, results from operational practice surveys regarding energy management, and finally, recommendations for the region to consider in potential future site assessments.
  • Market Research Report (Regional Study)
  • Regional
  • Industrial
  • Industrial Facility Stock Assessment
  • All NEEA Direct Funders
12/23/2014
Northwest Energy Efficiency Alliance (NEEA) is currently developing an initiative to accelerate the adoption of luminaire-level lighting controls (LLLC), an integrated lighting control approach that combines multiple control schemes to potentially provide 50 to 60 percent energy savings with low installed cost, ease of retrofit in existing buildings, and performance compatible with high efficiency technology such as LEDs. This report forecasts that annual LLLC sales will increase rapidly in the first 10 to 15 years, and then reach an inflection point as the market saturates with networked controls technologies. The report also forecasts that the sales will grow at an average compound annual growth rate (CAGR) of 37% for the first 10-year period and at a CAGR of 15% for the next 10-year period, with 20-year average of 25%. The largest markets for LLLCs reside in the office buildings and warehouses.
  • Market Research Report (Program or Initiative)
  • Commercial Buildings
  • commercial
  • Luminaire Level Light Controls
  • Commercial Lighting and Controls
  • All NEEA Direct Funders
12/17/2014
This report estimates the baseline for the Heat Pump Water Heater (HPWH) initiative, and provides estimates of the target market that has adopted, and is likely to adopt these units over a 20-year period, in the absence of a NEEA initiative or any local utility program influence. Findings from this report rely on data collection using a highly structured methodological construct known as a Delphi Panel. The report suggest that the baseline sales of smaller HPWHs are expected to grow continuously over time (except between 2023 and 2026 for HPWHs meeting Tier 1 Northern Climate Specifications) but will make up a small share of the nearly 175,000 electric water heaters sold annually. Sales of larger HPWHs will account most of their non-incented growth to impacts resulting from 2015 federal standards for residential water heaters. This report also includes a response from NEEA’s initiative team regarding the use of this baseline.
  • Market Research Report (Program or Initiative)
  • Residential
  • Heat Pump Water Heaters
  • All NEEA Direct Funders
12/17/2014
This report estimates the baseline for the Next Step Home (NSH) Initiative. The report includes documentation of the current market size for newly constructed homes (energy efficient or not), forecasted market growth, and barriers to energy efficient construction and purchases among homebuilders and homebuyers. Findings suggest that approximately 0% of single-family home construction in all states in the Northwest (Idaho, Montana, Oregon, and Washington) currently meet the Next Step Home requirements without assistance from NEEA or utility partners. Furthermore, for the 20-year baseline, NEEA should utilize varying state-level market share estimates derived from the builders phone survey (Idaho 20%, Montana 15%, Oregon 20%, and Washington 12%). These estimates are generally consistent with similar estimates provided during in-depth interviews with efficient home program managers, when the potential impacts of increasingly stringent building codes are not taken into consideration.
  • Market Research Report (Program or Initiative)
  • Residential
  • Efficient Homes
  • All NEEA Direct Funders
12/16/2014
The 2014 Commercial Building Stock Assessment (CBSA) Appendix A provides nearly 80 pages of summary tables across a number of the components collected during building assessments, including general building information, energy use intensities (kilowatt-hour per square foot), lighting, HVAC equipment, building envelope, refrigeration, and other miscellaneous items. Summary statistics are primarily presented based on building types, with additional tables focused on building size (square footage), vintage (year built) and urban and rural location
  • Market Research Report (Regional Study)
  • Regional
  • Commercial Buildings
  • commercial
  • Tacoma Power
  • SnoPUD
  • Seattle City Light
  • PSE
  • PGE
  • Pacific Power
  • NWPCC
  • NorthWestern
  • Idaho Power
  • Energy Trust of Oregon
  • Commercial Real Estate
  • Commercial Building Stock Assessment (CBSA)
  • BPA
  • All NEEA Direct Funders
12/16/2014
The 2014 Commercial Building Stock Assessment (CBSA) Appendices B-N provide additional details related to the study methodology (including building type mapping between 2009 and 2014, sample design, and information associated with calculations used in the report).
  • Market Research Report (Regional Study)
  • Regional
  • Commercial Buildings
  • commercial
  • Tacoma Power
  • SnoPUD
  • Seattle City Light
  • PSE
  • PGE
  • Pacific Power
  • NWPCC
  • NorthWestern
  • Idaho Power
  • Energy Trust of Oregon
  • Commercial Real Estate
  • Commercial Building Stock Assessment (CBSA)
  • BPA
  • All NEEA Direct Funders
12/16/2014
This final report provides a high level summary of findings associated with the 2014 CBSA, a description of the process associated with incorporating stakeholder feedback on the operational plans, elements of possible energy efficiency opportunities revealed by the assessment data, and finally, recommendations for the region to consider in future stock assessments.
  • Market Research Report (Regional Study)
  • Regional
  • Commercial Buildings
  • commercial
  • Tacoma Power
  • SnoPUD
  • Seattle City Light
  • PSE
  • PGE
  • Pacific Power
  • NWPCC
  • NorthWestern
  • Idaho Power
  • Energy Trust of Oregon
  • Commercial Real Estate
  • Commercial Building Stock Assessment (CBSA)
  • BPA
  • All NEEA Direct Funders
11/20/2014
In 2013, NEEA studied the household laundry process in 50 homes. The purpose of the study was to understand the nature of household laundry loads, the number of laundry loads and laundry cycles (not the same thing) per year, and the energy use and operating characteristics of newer model clothes dryers. The participating homes for this focused study were chosen from the larger regional group of Residential Building Stock Assessment (RBSA) participants. The data has been used to support proposed changes to the federal test procedures for clothes dryers, and to support the development of NEEA’s residential clothes dryer initiative. The core field study protocols are now being used nationally and regionally to further support test procedure development and the NEEA clothes dryer initiative.
  • Emerging Technology Report
  • Residential
  • Emerging Technology
  • Consumer Electronics and Appliances
  • Clothes Dryers
  • All NEEA Direct Funders
11/5/2014
This report presents 2012-2013 market activities and trends related to building commissioning in the Northwest as part of NEEA’s current long-term monitoring and tracking efforts on commissioning. The report provides the updated market intelligence on commissioning providers and policy to guide NEEA’s Alliance Cost Effectiveness Model (ACE Model) update. The report highlights NEEA’s opportunity to increase influence in the commissioning market, especially in retrocommissioning. The report also outlines the challenges with estimating commissioning market trends and penetration and makes recommendation for future data collection improvements.
  • Long-Term Monitoring and Tracking Report
  • Regional
  • Building Commissioning
  • All NEEA Direct Funders
10/3/2014
This is a retrospective report of Northwest Energy Efficiency Alliance's Northwest Energy Star Homes initiative since it launched in 2004. The report assesses the initiative’s impact on the Northwest market following nearly a decade of ongoing market interventions. These interventions served to increase consumer awareness of the ENERGY STAR homes label; engage utility partners to develop a building and verifier network and train these professionals on energy efficiency best building practices. It also led to the adoption of more stringent codes in the Northwest.
  • Market Research Report (Program or Initiative)
  • Residential Buildings
  • Residential
  • All NEEA Direct Funders
  • Energy Star Homes
  • Energy Star
  • Efficient Homes
10/2/2014
Northwest Energy Efficiency Alliance (NEEA) initiated an in-the-field demonstration of residential Heat Pump Water Heaters (HWPH), evaluating the technology’s capability to provide demand response and energy storage to the electric grid. The project was conducted in an effort to provide the US Department of Energy with data to inform and support new electric water heater efficiency standards set to take effect in April of 2015. This report outlines challenges and lessons learned from the project that may assist future HPWH control programs, but overall the project demonstrated that HPWHs can participate in demand management programs designed to either reduce peak demand or provide energy storage services to the grid, or both. For more details on the findings and recommendations, please read the full report.
  • Emerging Technology Report
  • Technology
  • Residential Buildings
  • Residential
  • Consumer Electronics and Appliances
  • Heat Pumps
  • Heat Pump Water Heaters
  • Cowlitz PUD
  • Appliance and Equipment Standards
9/11/2014
Northwest Energy Efficiency Alliance (NEEA) contracted with Portland Energy Conservation, Inc. (PECI) to help provide clarity on the range of Industrial Energy Management Information Systems (EMIS) available and their respective feature sets. EMIS are software tools that store, analyze, and display energy use or building systems data. A wide variety of EMIS is available and have shown promise for supporting industrial utility energy efficiency programs, specifically Strategic Energy Management and related behavior/operations and maintenance targeted programs. The output of this work is an EMIS inventory that describes core needs of end-users and program administrators, and details the functionality of six EMIS. The overarching objective of the inventory is to document EMIS features that can support utility programs, improve the customer experience, and eventually support financial transactions for industrial energy efficiency.
  • Emerging Technology Report
  • Technology
  • Industrial
  • All NEEA Direct Funders
  • Tacoma Power
  • Pacific Power
  • NorthWestern
  • Idaho Power
  • Clark PUD
  • Cowlitz PUD
  • Grant PUD
  • Chelan PUD
  • PGE
  • SnoPUD
  • Seattle City Light
  • BPA
  • Energy Trust of Oregon
  • PSE
  • EWEB
  • Avista
  • Industrial EMIS
  • Emerging Technology