Market Research and Evaluation Reports
Providing market-critical data
NEEA's market research drives our programming, defines the challenges within our work, and provides critical market data and analyses about regional energy consumption for NEEA and our stakeholders.
In addition to market research, NEEA consistently evaluates our efforts to ensure that they are maximizing our resources. Our Evaluation Reports gauge our progress and include assessments of NEEA's current initiatives, while our Long-Term Monitoring and Tracking Reports measure the continued effects of NEEA's previously-funded initiatives.
NEEA’s Emerging Technology Reports document the exploratory work we do to assess and develop market intervention concepts for emerging technologies and typically are not statistically significant market research. When we find a promising technology, additional, disciplined, and statistical market research will be completed to benchmark performance and savings, understand market conditions and barriers, and test intervention strategies associated with a market transformation initiative.
The Northwest Energy Efficiency Alliance's (NEEA) Existing Building Renewal (EBR) Initiative focuses on encouraging Northwest (Idaho, Montana, Oregon and Washington) commercial buildings to undertake deep energy retrofits (DER) of their buildings.
Navigant Consulting, Inc. (NCI), together with Rocky Mountain Institute, conducted a process evaluation for the EBR demonstration buildings, to determine how well these buildings are meeting NEEA’s objectives and to provide NEEA with an understanding of pertinent issues to effectively address market barriers for the initiative. The report, while concluding that the demonstration projects are on track to meet their objectives, also identified DER best practices (ranging from selecting an integrated design-experienced team to presenting all value and risk) that appear to be able to address nearly all of the main challenges. Implementation of these best practices would increase the likelihood of replicating the demonstration project successes on future deep energy retrofits. The report recommended that the EBR initiative should find ways to support the implementation of best practices at minimal time and cost for design and analysis. NEEA should also consider two key challenges when moving forward with the EBR Initiative: 1) tenant value acknowledgement, and 2) coordination with utilities.
This report summarizes the results of the third Market Progress Evaluation Report (MPER) of the Consumer Electronics Television Initiative implemented by the Northwest Energy Efficiency Alliance (NEEA). This evaluation focuses on activities conducted in 2012, and serves to provide information related to the initiative’s progress towards its goals and provide recommendations to improve its performance moving forward. Key research objectives included identifying the impact of the initiative’s in-store marketing activities, as documented in MPER #2. Findings revealed that sales associates were less likely to promote energy efficiency to customers in 2013 than in 2012, but ability to locate efficient televisions increased in 2013. One key recommendation is for NEEA to seek ways to make the television tags and in-store videos more effective by altering the message to focus on additional attributes of qualified products and educating consumers about the cumulative impact of energy use in their homes.
Northwest Energy Efficiency Alliance’s (NEEA) Hospital and Healthcare (H&H) initiative works with market and technical specialists to support a select number of hospital in the region to develop, adopt, and implement strategic plans for improved energy management. On behalf of NEEA, Evergreen Economics and SBW Consulting conducted evaluation activities to assess how best to complete a handoff of initiative strategies, knowledge and materials to the participating hospitals and their supporting utilities as NEEA transitions out of the hospitals and healthcare market. Key recommendations from the evaluators are for NEEA to: 1) deliver periodic presentations to groups of regional hospital executives to describe and promote Strategic Energy Management (SEM); 2) conduct advocacy training with hospitals’ SEM staff and utility account managers before exiting the market; and 3) work with Bonneville Power Administration to expand or replicate its Track and Tune program to serve the hospitals segment.
Northwest Energy Efficiency Alliance (NEEA) introduced a market transformation initiative working with the Refrigerating Engineers and Technicians Association (RETA) to create a certification called Certified Refrigerating Energy Specialists (CRES). The RETA/CRES initiative is designed to increase demand for and supply of Refrigeration Systems Operators (RSOs) certified to operate and maintain industrial refrigeration systems in an energy efficient manner. NEEA commissioned this study to characterize the market and to estimate the market baseline for energy savings that would result from the presence of certified RSOs. Researchers found that the average facility operating an industrial refrigeration system consumes 11,400 MWh (1.3 aMW) per year and estimated that roughly 10% can be reclaimed by improvements in operations and installation of more efficient equipment.
The Existing Building Renewal (EBR) initiative from the Northwest Energy Efficiency Alliance (NEEA) focuses on encouraging the Northwest region’s (Idaho, Montana, Oregon and Washington) commercial buildings to undertake deep energy retrofits (DER) of their buildings.
Navigant Consulting, Inc. (NCI), conducted a market characterization study, which includes establishing the market baseline, for the EBR initiative. NCI concluded that there are 50,000 existing commercial buildings in the Northwest, and estimated a maximum of 2,000 commercial buildings could undergo a deep energy retrofit in any given year. NCI utilized a Delphi Panel, consisting of experts in the Northwest DER market, to establish the market baseline (i.e., market penetration and growth over the next 20 years, assuming no intervention by a NEEA initiative, Bonneville Power Administration, Energy Trust of Oregon or Northwest utility program). The Delphi Panel concluded that market penetration of approximately four DER buildings totaling 155,200 square feet for the year 2035.
The Northwest Energy Efficiency Alliance (NEEA) commissioned Navigant Consulting to conduct two separate efforts associated with Distribution Efficiency (DE). Distribution Efficiency was a NEEA funded initiative most active in the late 2000s. The two current efforts included a current market characterization of DE activity within the Northwest region, as well as an impact evaluation based on distribution efficiency efforts specific to the Avista Utilities service territory. Main findings from the market characterization effort reveal that utilities within the northwest are generally aware of the concept of distribution efficiency, with larger utilities more likely to have investigated the potential of DE. Respondents to the market characterization believe there are opportunities for DE, and that utilities should be investing in these efforts, but that the cost-effectiveness of such investment is not always clear.
The Northwest Energy Efficiency Alliance (NEEA) started the Commercial Real Estate (CRE) Initiative in 2007. The CRE Initiative engages the Northwest’s CRE market to adopt Strategic Energy Management (SEM) practices and reduce energy use in that sector. This report established that the market baseline (i.e. penetration of SEM in the absence of NEEA, Bonneville Power Administration, Energy Trust of Oregon, and utility influences) for the CRE initiative stood at 5% in 2013, and forecasted at 33% in 2030. The report further highlighted the continued need for the Initiative to ensure that the target market is aware of, and understands what encompasses SEM. The report also identified that the target market is motivated by financial benefits and looks for a clear payback strategy for implementing SEM.
In November 2008, Northwest Energy Efficiency Alliance (NEEA) engaged ECONorthwest to estimate the effect that electric heat pumps have on the sale price of homes in the Northwest. ECONorthwest provided a memorandum, which NEEA is making publically available. This report describes the analytical methods that were followed and the results of the analysis.
This study presents the results of a demonstration of adaptive light-emitting diode (LED) street lighting in Seattle’s Ballard district. Four different LED streetlights of various color temperatures were compared against two high-pressure sodium streetlight systems. All systems met IES RP-8 recommended levels of illumination at full power, but the four LEDs were dimmable. Three different groups of citizens on two different nights reviewed the streetlights at different light levels. This report provides evidence of consumer acceptance of LED lighting and that detection distance is not reduced when lighting levels are reduced to 50% of RP-8 recommended levels under the broad spectrum provided by the LED lighting.
This is the eighth Market Progress Evaluation Report of the Northwest Energy Efficiency Alliance’s Industrial Initiative, with specific focus on its energy management efforts in the Food Processing sector. The goal of the Initiative is to transform the market for industrial energy management services and to promote a specific approach known as Strategic Energy Management (SEM) as a standard practice. SEM, in this context, is defined as the existence of energy related goals by a firm, evidence of executive commitment, appropriate training, and tracking/reporting of progress. The report shows most companies engaged in the initiative successfully adopted SEM as the means to manage energy as a resource. At the broad market level, around one-third of large Northwest food processing facilities are practicing SEM and that facilities engaged in the initiative achieved average savings of 1% relative to total annual energy consumption. The report also observed the potential of declining engagement in SEM at some facilities as NEEA is transitioning out of the initiative towards a long-term monitoring and tracking (LTMT) phase.
Northwest Energy Efficiency Alliance (NEEA) funded the Drive Power Initiative (DPI) between 1999 and 2004 to increase the region’s overall motor fleet efficiency, influence end users’ repair/replace decision making to encourage use of life-cycle costing in investment decisions, and assist motor service centers to improve repair practices. NEEA began tracking the market activities and trends of the drive power and motor rewinds market in 2007, via its long-term monitoring and tracking (LTMT) efforts. In 2013, NEEA conducted studies to update key ACE model assumptions regarding market size, market share and regional savings. The studies conclude that the Northwest market is comprised of 94 motor service centers; that green motor rewinds account for 25% of all rewinds performed by Green Motor Practices Group members; and that green motor rewinds performed in 2013 resulted in an annual total of 2,372,450 kWh energy savings for member service centers and 259,855 kWh for nonmember service centers.
The primary goal of the Residential Building Stock Assessment Metering Study (RBSA Metering) is to update an array of residential load shapes produced approximately twenty-five years ago, as well as to assess major elements of residential energy use for potential future energy savings. A subset of homes from the larger regional RBSA (2011-2012) was metered for an entire year on three parallel platforms: 1) via the house electrical panel (direct measurement of the whole house service drop plus major loads such as heating systems); 2) at the level of appliances and consumer electronics; and 3) lighting fixtures with stand-alone data loggers. The study provides insight on energy use across single-family homes and represents current information on hourly usage on an unprecedented scale.
Northwest Energy Efficiency Alliance’s (NEEA) Commercial Real Estate (CRE) initiative engages the Northwest’s commercial office real estate market to adopt Strategic Energy Management (SEM) practices. The CRE initiative deploys its SEM through two main channels: 1) The Market Partners Program (MPP), which coaches leading real estate firms with the goal of making SEM a standard practice; 2) Through office competitions (OC) – Kilowatt Crackdown and Carbon4Square competitions - by working with firms, managers, and building operators to adopt components of SEM. Regression analysis on 2013’s energy consumption among the CRE cohorts (i.e., those who directly participate in the MPP and OC) determined that the MPP cohorts showed 0.420 aMW of electric savings, while the OC cohorts showed 0.472 aMW of electric savings.
Northwest Energy Efficiency Alliance implemented a pilot with two cohorts to determine 1) if Strategic Energy Management (SEM) can be effectively delivered within small to medium business facilities, and 2) if energy savings can be measured. The pilot focused on two cohorts of small (1-999 thousand kWh/yr) to medium (1-100 million kWh/yr) sized industrial facilities in Montana. In 2013, a savings validation study evaluated the original SEM energy savings analysis, visited all 10 sites within the two cohorts, collected additional data, and performed analysis to quantify energy savings. Findings indicate total savings of 0.216 aMW across the two cohorts. Other findings indicate most facilities still practicing many or most aspects of SEM, including sites where turnover has taken place.
The Northwest Energy Efficiency Alliance’s (NEEA) Hospitals & Healthcare (H&H) initiative operates with a focus on working with a select number of hospital systems in the region to experience the benefits of Strategic Energy Management (SEM). Market Specialists in each state, supported by a team of technical specialists, identified target hospital accounts and worked with them to develop, adopt, and implement strategic plans for improved energy management. SBW Consulting (SBW) validated the electrical energy savings from nine H&H sites directly engaged by NEEA’s H&H Initiative for the year 2013. SBW validated 0.422 aMW of electrical savings from those nine H&H sites. This memo provides details of the validation approach, methodology, and savings estimates per site.