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Market Research and Evaluation Reports

Providing market-critical data

NEEA's market research drives our programming, defines the challenges within our work, and provides critical market data and analyses about regional energy consumption for NEEA and our stakeholders.

Our evaluation reports assess our current initiatives to ensure we achieve our goals in a cost effective manner. Our Long-Term Monitoring and Tracking Reports measure the continued energy savings delivered by NEEA's previously-funded initiatives. 

NEEA’s Emerging Technology Reports document the exploratory work we do to assess and develop market intervention concepts for emerging technologies. These reports typically are not based on statistically valid market research.  When we find a promising technology, additional, disciplined, and statistically valid market research is completed to benchmark performance and savings, understand market conditions and barriers, and test intervention strategies associated with a market transformation initiative.

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3/4/2015
Since 2007, NEEA has offered an initiative to encourage the Northwest’s Commercial Real Estate (CRE) market to adopt Strategic Energy Management (SEM) practices to reduce energy use. SEM is a holistic approach to managing energy that involves the use of efficient equipment and behavioral activities and requires engagement from building staff at all levels. NEEA provides technical advice and training to ensure that building managers have the knowledge and tools they need to track and measure energy consumption. This report concludes that NEEA's CRE SEM initiative has been successful in helping CRE cohorts adopt SEM. Please note while this report does not include standard Market Progress Evaluation Report (MPER) components, given the focus on this effort to provide an indication of initiative progress, the current title was chosen. It shows that 56 percent of the firms participating in the Market Partners Program met all CRE SEM requirements, while 100 percent of the Office Competitions program met at least one of the five SEM requirements. These findings compare favorably against the 8 percent of the CRE market having all five SEM elements, and 72 percent of the market having at least one element of SEM.
  • Market Research Report (Program or Initiative)
  • Commercial Buildings
  • commercial
  • Commercial Real Estate
  • Commercial (General)
  • All NEEA Funders
3/2/2015
The Heat Pump Water Heater (HPWH) Savings Validation Study integrates all prior work in the Northwest on HPWHs, to establish a proven unit energy savings (UES) estimate for the Regional Technical Forum (RTF). This project draws comprehensively on laboratory studies and two previously conducted field studies that studied seventy sites. It augments those important field studies by measuring water heater performance in new climate zones, and in an additional fifty field sites. The project approach also developed a field calibrated engineering model of performance that provides information for simulation purposes. This simulation-based approach allows for collecting of independent performance variables across the region, measuring dependent variables (energy use) at selected sites, and then predicting energy use for the myriad equipment types and installations.
  • Market Research Report (Program or Initiative)
  • Residential
  • Heat Pump Water Heaters
  • All NEEA Funders
2/17/2015
This report is the second Market Progress Evaluation Report (MPER) of the BOC-E Initiative. The report concludes that BOC-E is progressing towards its goals, especially those supporting expanded outreach. It further finds that non-credentialed building operators are interested in BOC, but that employer support is critical to achieving certification. There is a general upward trend of BOC participation from 2005 to 2013, with a current market penetration of approximately 18 percent for the region.
  • Evaluation Report (Current Initiative)
  • Commercial Buildings
  • Building Operator Certification
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated this initiative. Center pivots are an important method of irrigating farmland, comprising the largest amount of pressurized irrigation of acreage in the Northwest. This report provides a basic introduction and overview to a center pivot systems.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. Soil properties are critical to understanding the amount of water applied to a field of crops. However, soil science terminology and principles can be complex and a bit overwhelming to understand at first glance. For those who are not soil scientists, this report provides foundational concepts and definitions.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. Complex precision irrigation delivery systems require accurate mapping of soil water-holding capacity to determine an optimal irrigation schedule and approach. As NEEA conducted its demonstrations, it found inconsistent levels of soil mapping performance and results. This report details the reasons behind the variations in soil mapping.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. This report introduces a range of evaluation methods for validating pivot performance and for diagnosing performance issues and defective components. It also provides recommendations to growers for cost-effective improvements based on subjective assessments of measured data.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. This report provides an overview of the key technology and agronomic trends affecting irrigation in the Northwest. It examines current and emerging irrigation technologies, including next-generation technologies and irrigation management practices focused on economic optimization. It also provides strategies for guiding and accelerating the development and adoption of precision irrigation technologies.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. NEEA discovered a number of unanticipated technical challenges associated with efforts to integrate irrigation equipment. This report offers actionable recommendations to irrigation dealers and manufacturers to improve customer experience, as well as recommendations to growers for successfully incorporating modern sensor and telemetry technologies into farm operations.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. This report details qualitative findings from interviews with growers using precision irrigation during NEEA’s demonstrations. These findings will help inform future product and program design.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. This report describes work led by NEEA, with extensive assistance from ag equipment manufacturers, in developing a set of data exchange standards within the Precision Ag Irrigation Leadership (PAIL) project. Once in place, this infrastructure will enable deeper precision agriculture energy efficiency.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. This report describes research conducted to determine the appropriate management zone and uniformity for the Variable Rate Irrigation (VRI) technology.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. This report articulates the business case for precision irrigation adoption by growers and vendors, opportunities for market channel improvement and an economic model for growers using precision irrigation technologies in eastern Washington and Oregon.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/10/2015
Northwest Energy Efficiency Alliance (NEEA)’s Agricultural Irrigation Initiative ran from 2011-2014. A series of twelve reports thoroughly documents NEEA’s experience and insights gained through three years of market research, market activity, and demonstrations associated with this initiative. This report provides an overview of the NEEA Irrigation Initiative, the context for the initiative, an overview of the report series, and a summary of lessons learned from the reports.
  • Market Transition Report
  • Agricultural
  • Scientific Irrigation Scheduling
  • Irrigation
  • All NEEA Funders
2/4/2015
Over the last six years, the Northwest Energy Efficiency Alliance (NEEA) has promoted the Ductless Heat Pumps (DHP) Initiative in the region, and more recently the Heat Pump Water Heater Initiative (HPWH). The purpose of this research study was to understand the awareness and perceptions of potential consumers regarding both these technologies in order to better develop messaging and marketing themes across the region. Findings from quantitative and qualitative research suggest that consumers are somewhat aware of these technologies (41% for DHPs vs. 45% for HPWHs). However, despite their unfamiliarity most are willing to learn more about these products. The key concerns to purchasing DHPs are upfront cost (58%), potentially improper installations (57%) and ease of self-installation. These concerns also resonate among HPWH survey participants. For consumers of both technologies, saving money on energy bills is the key motivator for considering future purchase.
  • Market Research Report (Regional Study)
  • Residential
  • residential
  • Heat Pump Water Heaters
  • Ductless Heat Pumps
  • All NEEA Funders