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Market Research and Evaluation Reports

Providing market-critical data

NEEA's market research drives our programming, defines the challenges within our work, and provides critical market data and analyses about regional energy consumption for NEEA and our stakeholders.

Our evaluation reports assess our current initiatives to ensure we achieve our goals in a cost effective manner. Our Long-Term Monitoring and Tracking Reports measure the continued energy savings delivered by NEEA's previously-funded initiatives. 

NEEA’s Emerging Technology Reports document the exploratory work we do to assess and develop market intervention concepts for emerging technologies. These reports typically are not statistically significant market research.  When we find a promising technology, additional, disciplined, and statistical market research is completed to benchmark performance and savings, understand market conditions and barriers, and test intervention strategies associated with a market transformation initiative.

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12/17/2014
This report estimates the baseline for the Heat Pump Water Heater (HPWH) initiative, and provides estimates of the target market that has adopted, and is likely to adopt these units over a 20-year period, in the absence of a NEEA initiative or any local utility program influence. Findings from this report rely on data collection using a highly structured methodological construct known as a Delphi Panel. The report suggest that the baseline sales of smaller HPWHs are expected to grow continuously over time (except between 2023 and 2026 for HPWHs meeting Tier 1 Northern Climate Specifications) but will make up a small share of the nearly 175,000 electric water heaters sold annually. Sales of larger HPWHs will account most of their non-incented growth to impacts resulting from 2015 federal standards for residential water heaters. This report also includes a response from NEEA’s initiative team regarding the use of this baseline.
  • Market Research Report (Program or Initiative)
  • Residential
  • Heat Pump Water Heaters
  • All NEEA Direct Funders
12/17/2014
This report estimates the baseline for the Next Step Home (NSH) Initiative. The report includes documentation of the current market size for newly constructed homes (energy efficient or not), forecasted market growth, and barriers to energy efficient construction and purchases among homebuilders and homebuyers. Findings suggest that approximately 0% of single-family home construction in all states in the Northwest (Idaho, Montana, Oregon, and Washington) currently meet the Next Step Home requirements without assistance from NEEA or utility partners. Furthermore, for the 20-year baseline, NEEA should utilize varying state-level market share estimates derived from the builders phone survey (Idaho 20%, Montana 15%, Oregon 20%, and Washington 12%). These estimates are generally consistent with similar estimates provided during in-depth interviews with efficient home program managers, when the potential impacts of increasingly stringent building codes are not taken into consideration.
  • Market Research Report (Program or Initiative)
  • Residential
  • Efficient Homes
  • All NEEA Direct Funders
12/16/2014
The 2014 Commercial Building Stock Assessment (CBSA) Appendix A provides nearly 80 pages of summary tables across a number of the components collected during building assessments, including general building information, energy use intensities (kilowatt-hour per square foot), lighting, HVAC equipment, building envelope, refrigeration, and other miscellaneous items. Summary statistics are primarily presented based on building types, with additional tables focused on building size (square footage), vintage (year built) and urban and rural location
  • Market Research Report (Regional Study)
  • Regional
  • Commercial Buildings
  • commercial
  • SnoPUD
  • PSE
  • Commercial Real Estate
  • Commercial Building Stock Assessment (CBSA)
  • Tacoma Power
  • Seattle City Light
  • PGE
  • Pacific Power
  • NWPCC
  • NorthWestern
  • Idaho Power
  • Energy Trust of Oregon
  • BPA
  • All NEEA Direct Funders
12/16/2014
The 2014 Commercial Building Stock Assessment (CBSA) Appendices B-N provide additional details related to the study methodology (including building type mapping between 2009 and 2014, sample design, and information associated with calculations used in the report).
  • Market Research Report (Regional Study)
  • Regional
  • Commercial Buildings
  • commercial
  • Tacoma Power
  • SnoPUD
  • Seattle City Light
  • PSE
  • PGE
  • Pacific Power
  • NWPCC
  • NorthWestern
  • Idaho Power
  • Energy Trust of Oregon
  • Commercial Real Estate
  • Commercial Building Stock Assessment (CBSA)
  • BPA
  • All NEEA Direct Funders
12/16/2014
This final report provides a high level summary of findings associated with the 2014 CBSA, a description of the process associated with incorporating stakeholder feedback on the operational plans, elements of possible energy efficiency opportunities revealed by the assessment data, and finally, recommendations for the region to consider in future stock assessments.
  • Market Research Report (Regional Study)
  • Regional
  • Commercial Buildings
  • commercial
  • Tacoma Power
  • Pacific Power
  • Energy Trust of Oregon
  • NorthWestern
  • PGE
  • SnoPUD
  • PSE
  • Idaho Power
  • NWPCC
  • All NEEA Direct Funders
  • BPA
  • Seattle City Light
  • Commercial Real Estate
  • Commercial Building Stock Assessment (CBSA)
11/20/2014
In 2013, NEEA studied the household laundry process in 50 homes. The purpose of the study was to understand the nature of household laundry loads, the number of laundry loads and laundry cycles (not the same thing) per year, and the energy use and operating characteristics of newer model clothes dryers. The participating homes for this focused study were chosen from the larger regional group of Residential Building Stock Assessment (RBSA) participants. The data has been used to support proposed changes to the federal test procedures for clothes dryers, and to support the development of NEEA’s residential clothes dryer initiative. The core field study protocols are now being used nationally and regionally to further support test procedure development and the NEEA clothes dryer initiative.
  • Emerging Technology Report
  • Residential
  • Emerging Technology
  • Consumer Electronics and Appliances
  • Clothes Dryers
  • All NEEA Direct Funders
11/5/2014
This report presents 2012-2013 market activities and trends related to building commissioning in the Northwest as part of NEEA’s current long-term monitoring and tracking efforts on commissioning. The report provides the updated market intelligence on commissioning providers and policy to guide NEEA’s Alliance Cost Effectiveness Model (ACE Model) update. The report highlights NEEA’s opportunity to increase influence in the commissioning market, especially in retrocommissioning. The report also outlines the challenges with estimating commissioning market trends and penetration and makes recommendation for future data collection improvements.
  • Long-Term Monitoring and Tracking Report
  • Regional
  • Building Commissioning
  • All NEEA Direct Funders
10/3/2014
This is a retrospective report of Northwest Energy Efficiency Alliance's Northwest Energy Star Homes initiative since it launched in 2004. The report assesses the initiative’s impact on the Northwest market following nearly a decade of ongoing market interventions. These interventions served to increase consumer awareness of the ENERGY STAR homes label; engage utility partners to develop a building and verifier network and train these professionals on energy efficiency best building practices. It also led to the adoption of more stringent codes in the Northwest.
  • Market Research Report (Program or Initiative)
  • Residential Buildings
  • Residential
  • All NEEA Direct Funders
  • Energy Star Homes
  • Energy Star
  • Efficient Homes
10/2/2014
Northwest Energy Efficiency Alliance (NEEA) initiated an in-the-field demonstration of residential Heat Pump Water Heaters (HWPH), evaluating the technology’s capability to provide demand response and energy storage to the electric grid. The project was conducted in an effort to provide the US Department of Energy with data to inform and support new electric water heater efficiency standards set to take effect in April of 2015. This report outlines challenges and lessons learned from the project that may assist future HPWH control programs, but overall the project demonstrated that HPWHs can participate in demand management programs designed to either reduce peak demand or provide energy storage services to the grid, or both. For more details on the findings and recommendations, please read the full report.
  • Emerging Technology Report
  • Technology
  • Residential Buildings
  • Residential
  • Consumer Electronics and Appliances
  • Heat Pumps
  • Heat Pump Water Heaters
  • Cowlitz PUD
  • Appliance and Equipment Standards
9/11/2014
Northwest Energy Efficiency Alliance (NEEA) contracted with Portland Energy Conservation, Inc. (PECI) to help provide clarity on the range of Industrial Energy Management Information Systems (EMIS) available and their respective feature sets. EMIS are software tools that store, analyze, and display energy use or building systems data. A wide variety of EMIS is available and have shown promise for supporting industrial utility energy efficiency programs, specifically Strategic Energy Management and related behavior/operations and maintenance targeted programs. The output of this work is an EMIS inventory that describes core needs of end-users and program administrators, and details the functionality of six EMIS. The overarching objective of the inventory is to document EMIS features that can support utility programs, improve the customer experience, and eventually support financial transactions for industrial energy efficiency.
  • Emerging Technology Report
  • Technology
  • Industrial
  • All NEEA Direct Funders
  • Tacoma Power
  • Pacific Power
  • NorthWestern
  • Idaho Power
  • Clark PUD
  • Cowlitz PUD
  • Grant PUD
  • Chelan PUD
  • PGE
  • SnoPUD
  • Seattle City Light
  • BPA
  • Energy Trust of Oregon
  • PSE
  • EWEB
  • Avista
  • Industrial EMIS
  • Emerging Technology
7/9/2014
The Northwest Energy Efficiency Alliance's (NEEA) Existing Building Renewal (EBR) Initiative focuses on encouraging Northwest (Idaho, Montana, Oregon and Washington) commercial buildings to undertake deep energy retrofits (DER) of their buildings. Navigant Consulting, Inc. (NCI), together with Rocky Mountain Institute, conducted a process evaluation for the EBR demonstration buildings, to determine how well these buildings are meeting NEEA’s objectives and to provide NEEA with an understanding of pertinent issues to effectively address market barriers for the initiative. The report, while concluding that the demonstration projects are on track to meet their objectives, also identified DER best practices (ranging from selecting an integrated design-experienced team to presenting all value and risk) that appear to be able to address nearly all of the main challenges. Implementation of these best practices would increase the likelihood of replicating the demonstration project successes on future deep energy retrofits. The report recommended that the EBR initiative should find ways to support the implementation of best practices at minimal time and cost for design and analysis. NEEA should also consider two key challenges when moving forward with the EBR Initiative: 1) tenant value acknowledgement, and 2) coordination with utilities.
  • Evaluation Report (Current Initiative)
  • commercial
  • Commercial Buildings
  • Existing Building Renewal
  • Commercial Real Estate
  • Commercial (General)
7/9/2014
This report summarizes the results of the third Market Progress Evaluation Report (MPER) of the Consumer Electronics Television Initiative implemented by the Northwest Energy Efficiency Alliance (NEEA). This evaluation focuses on activities conducted in 2012, and serves to provide information related to the initiative’s progress towards its goals and provide recommendations to improve its performance moving forward. Key research objectives included identifying the impact of the initiative’s in-store marketing activities, as documented in MPER #2. Findings revealed that sales associates were less likely to promote energy efficiency to customers in 2013 than in 2012, but ability to locate efficient televisions increased in 2013. One key recommendation is for NEEA to seek ways to make the television tags and in-store videos more effective by altering the message to focus on additional attributes of qualified products and educating consumers about the cumulative impact of energy use in their homes.
  • Market Research Report (Program or Initiative)
  • Consumer Electronics and Appliances
  • Televisions
7/2/2014
Northwest Energy Efficiency Alliance’s (NEEA) Hospital and Healthcare (H&H) initiative works with market and technical specialists to support a select number of hospital in the region to develop, adopt, and implement strategic plans for improved energy management. On behalf of NEEA, Evergreen Economics and SBW Consulting conducted evaluation activities to assess how best to complete a handoff of initiative strategies, knowledge and materials to the participating hospitals and their supporting utilities as NEEA transitions out of the hospitals and healthcare market. Key recommendations from the evaluators are for NEEA to: 1) deliver periodic presentations to groups of regional hospital executives to describe and promote Strategic Energy Management (SEM); 2) conduct advocacy training with hospitals’ SEM staff and utility account managers before exiting the market; and 3) work with Bonneville Power Administration to expand or replicate its Track and Tune program to serve the hospitals segment.
  • Evaluation Report (Current Initiative)
  • Commercial Buildings
  • commercial
  • Healthcare/Hospitals
  • Strategic Energy Management
  • Healthcare
  • Hospitals
  • Commercial (General)
7/2/2014
Northwest Energy Efficiency Alliance (NEEA) introduced a market transformation initiative working with the Refrigerating Engineers and Technicians Association (RETA) to create a certification called Certified Refrigerating Energy Specialists (CRES). The RETA/CRES initiative is designed to increase demand for and supply of Refrigeration Systems Operators (RSOs) certified to operate and maintain industrial refrigeration systems in an energy efficient manner. NEEA commissioned this study to characterize the market and to estimate the market baseline for energy savings that would result from the presence of certified RSOs. Researchers found that the average facility operating an industrial refrigeration system consumes 11,400 MWh (1.3 aMW) per year and estimated that roughly 10% can be reclaimed by improvements in operations and installation of more efficient equipment.
  • Market Research Report (Program or Initiative)
  • Industrial
  • RETA CRES
  • Industrial Storage and Refrigeration
6/30/2014
The Existing Building Renewal (EBR) initiative from the Northwest Energy Efficiency Alliance (NEEA) focuses on encouraging the Northwest region’s (Idaho, Montana, Oregon and Washington) commercial buildings to undertake deep energy retrofits (DER) of their buildings. Navigant Consulting, Inc. (NCI), conducted a market characterization study, which includes establishing the market baseline, for the EBR initiative. NCI concluded that there are 50,000 existing commercial buildings in the Northwest, and estimated a maximum of 2,000 commercial buildings could undergo a deep energy retrofit in any given year. NCI utilized a Delphi Panel, consisting of experts in the Northwest DER market, to establish the market baseline (i.e., market penetration and growth over the next 20 years, assuming no intervention by a NEEA initiative, Bonneville Power Administration, Energy Trust of Oregon or Northwest utility program). The Delphi Panel concluded that market penetration of approximately four DER buildings totaling 155,200 square feet for the year 2035.
  • Market Research Report (Regional Study)
  • commercial
  • Commercial Buildings