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Market Research and Evaluation Reports

Providing market-critical data

NEEA's market research drives our programming, defines the challenges within our work, and provides critical market data and analyses about regional energy consumption for NEEA and our stakeholders.

Our evaluation reports assess our current initiatives to ensure we achieve our goals in a cost effective manner. Our Long-Term Monitoring and Tracking Reports measure the continued energy savings delivered by NEEA's previously-funded initiatives. 

NEEA’s Emerging Technology Reports document the exploratory work we do to assess and develop market intervention concepts for emerging technologies. These reports typically are not based on statistically valid market research.  When we find a promising technology, additional, disciplined, and statistically valid market research is completed to benchmark performance and savings, understand market conditions and barriers, and test intervention strategies associated with a market transformation initiative.

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7/30/2015
The Northwest Energy Efficiency Alliance contracted with Ecotope, Inc. and Cascade Engineering Services, Inc.to test the 58-gallon Stiebel-Eltron Accelera 220 E heat pump water heater for northern climate specifications. The most notable feature of this equipment compared to other integrated, hybrid heat pump water heaters on the market is its resistance element usage: unless specifically initiated by the user (or ambient temperatures drop below operating specifications), the unit will not use any resistance heat. Even when engaged, the resistance mode will turn off after the tank has fully heated. The new Stiebel-Eltron passes the tier one Specification and is now available through distribution channels. Read this detailed test report to get all the details on the results.
  • Residential
  • Heat Pump Water Heaters
  • All NEEA Funders
7/29/2015
Today NEEA releases its report titled “Opportunities for Action on Energy Management Information Systems for Industrial Customers: A Report for Program Administrators.” This report helps NEEA's funders and other program administrators determine how to move forward with energy management information systems (EMIS) with their industrial customers. It offers ideas for the future as well as immediate next steps for program administrators. This publication builds on NEEA’s Inventory of Industrial Energy Management Information Systems (EMIS) for M&V Applications, and on two new guides - the Guide to Selecting an EMIS and the Guide to Using an EMIS. The first guide helps customers determine if EMIS is right for them, and advises how to select an EMIS tool. The second helps customers implement and use EMIS effectively in their organizations.
  • Emerging Technology Report
  • Industrial
  • Industrial EMIS
  • All NEEA Funders
7/23/2015
The fourth Market Progress Evaluation Report of the Ductless Heat Pump (DHP) Initiative concludes that the initiative continues to exhibit a positive influence on the market. Key findings include: general consumer awareness of DHPs remains steady since 2013, fifty-two percent of installers perceive increased customer interest in DHPs (up from 43 percent in 2013), customer satisfaction with their DHP is nearly 95 percent, nearly three-quarters of respondents have recommended a DHP to others, and suppliers indicated that the initiative directly influences their marketing efforts. Overall, Master Installers (defined as those that complete orientation and best practices training) install the most units – nearly 40 percent installed more than 20 units in 2014, compared to non-master installers with only 2 percent installing more than 20 units in 2014. Word of mouth appears to be the primary source of information, with eight percent of respondents saying they will definitely purchase a unit, and 85 percent seriously considering a purchase.
  • Market Research Report (Program or Initiative)
  • Residential
  • Ductless Heat Pumps
  • All NEEA Funders
7/21/2015
This report estimates the market baseline for the Super-Efficient Dryer Initiative in the absence of a NEEA initiative or the influence of a local utility program. According to the report, the average final estimate of the market adoption for super-efficient dryers is zero percent in 2015, and 31 percent by 2035. Adoption in the early years of the initiative will be slow, but would increase by 2020.
  • Market Research Report (Program or Initiative)
  • Residential
  • Clothes Dryers
  • All NEEA Funders
7/9/2015
This Market Progress Evaluation Report (MPER) summarizes the impact and learnings from NEEA’s Consumer Electronics Television Initiative from 2009-13, with specific focus on its last year. This MPER represents the fourth evaluation of the initiative. Prior MPERs found mixed results regarding program effects. However, based on the overall evaluation assessment, the report's primary conclusion found that the initiative influenced the TV market at both the national and regional levels. This evaluation sought to catalog both the initiative’s regional and national influence, including initiative influence on corporate-level retailer behavior. It found that initiative efforts were measurable at the local level, but was not able to document the initiative’s quantitative impact at the national level. The research concluded that little opportunity remains for NEEA to intervene in the TV market with another initiative. The report recommends that NEEA monitor the rate of uptake and the energy use implications of UHD TVs as key indicators to inform future intervention in the TV market.
  • Market Research Report (Program or Initiative)
  • Consumer Electronics and Appliances
  • Residential
  • Televisions
  • All NEEA Funders
7/8/2015
In 2012, the Northwest Energy Efficiency Alliance (NEEA) created the Precision Agriculture Irrigation Leadership project, a consortium of irrigation industry stakeholders to support NEEA’s efforts to improve the energy efficiency of center pivot irrigation. The consortium brought together a wide range of manufacturers, software companies and irrigation consultancies in order to establish standards which would allow various technologies (e.g., soil moisture sensors, weather stations, emitters, sprayers, etc.) to communicate with one another. This report assesses NEEA’s effort to establish the consortium. The research concludes that NEEA accelerated the process, positively affecting the development of industry-wide standards associated with energy efficient irrigation.
  • Market Research Report (Program or Initiative)
  • Agricultural
  • Irrigation
  • All NEEA Funders
7/2/2015
In 2013, Northwest Energy Efficiency Alliance (NEEA) stopped active support of Strategic Energy Management (SEM) programs in Northwest food processor facilities. After exiting, NEEA began monitoring activities associated with diffusion of the program outside of these facilities. To support this monitoring activity, the Northwest Food Processors Association (NWFPA) agreed to share annual data from its members. This report validates the savings from the initial subset of NWFPA members. It relies on the NWFPA’s confidentially collected and reported production and energy use data to identify SEM savings. In this round of reporting, eligible savings were very small (near zero). The researchers anticipate that NEEA will report positive savings in future rounds.
  • Market Research Report (Program or Initiative)
  • Industrial
  • Strategic Energy Management
  • All NEEA Funders
6/30/2015
NEEA funded the Drive Power initiative between 1999 and 2004 as an effort to increase motor efficiency and transform the electric motor market. Since then, NEEA had been conducting long term monitoring and tracking (LTMT) studies to continue to assess the impact of that initiative in the Northwest (Idaho, Montana, Oregon and Washington) region. This 2014 LTMT report concludes that green motor rewinds have not become standard practice, and therefore, the region's efforts have not transformed the market for green motor rewinds. Green Motor Practices Group members reported that green motor rewinds comprise 30 percent of all motors rewound, and 25 percent indicated performing no green motor rewinds in 2014. This suggests that opportunities remain for NEEA to support interventions to transform the market for motor rewinds.
  • Long-Term Monitoring and Tracking Report
  • Long-term monitoring and tracking
  • Electric Motors and Pumps
  • Drive Power Initiative
  • All NEEA Funders
6/25/2015
From 1998 to 2004, the Northwest Energy Efficiency Alliance (NEEA) administered an initiative to transform the building commissioning market in the Northwest. NEEA’s goal was to make commissioning standard practice in public buildings and to create a standardized professional certification body for commissioning providers. NEEA assesses the outcomes of previously funded initiatives through the long term monitoring and tracking (LTMT) efforts. This report does not focus on market progress, but on the assumptions that NEEA used to determine energy savings forecasting and reporting. Key conclusions from this latest LTMT effort are: commissioning activity could be underreported due to the presence and activities of commissioning firms not based in the Northwest; the nine-month adjustment applied to data to obtain the market size of newly constructed buildings is likely underestimating the average duration of the commercial new construction projects. This report recommends that NEEA apply at least a 12-month lag to new construction starts for future LTMT studies.
  • Long-Term Monitoring and Tracking Report
  • Commerical
  • Commercial Buildings
  • Long-term monitoring and tracking
  • Commercial (General)
  • Building Commissioning
  • All NEEA Funders
6/2/2015
Ductless split system air conditioners and heat pumps exist primarily in Europe and Asia. In North America, ductless air conditioners and heat pumps were a small niche market until the early 2000s, but have been gaining in market share since that time. This study assessed international DHP markets to determine how international experience can enhance market uptake of this technology in the Northwestern United States.
  • Emerging Technology Report
  • Residential
  • residential
  • Ductless Heat Pumps
  • All NEEA Funders
6/2/2015
In an effort to transform the residential space heating market in the Northwest, the Northwest Energy Efficiency Alliance (NEEA) has focused on promoting inverter-driven ductless heat pumps (DHPs) as a promising technology for displacing electric resistance heat. The market for this technology is evolving rapidly. The key objectives of this study are to identify relevant market segments in the Northwest, and quantify the maximum technical potential for displacing electric resistance heating in each segment. This study also identifies current market barriers and likely market adoption issues for standard DHPs as well as other related specialized equipment in the Northwest. It forecasts the likely total displacement of electric resistance heating by standard and specialized DHPs over the next 20 years under different market adoption scenarios.
  • Emerging Technology Report
  • Residential
  • residential
  • Ductless Heat Pumps
  • All NEEA Funders
5/20/2015
NEEA seeks to accelerate high-performance new construction practices across the region through development of programs and resources that reinforce the value proposition and equip market actors to successfully implement high-performance projects. The report highlights trends, barriers, and opportunities for high-performance projects, with a focus on Oregon, Washington, Idaho, and Montana. This 2014 study discusses potential intervention strategies to increase adoption of new design and construction best practices for high-performance commercial buildings. CLEAResult led this project - which includes literature review, market data and stakeholder interviews - with additional support from New Buildings Institute.
  • Emerging Technology Report
  • Commercial Buildings
  • Emerging Technology
  • Commerical
  • Commercial Architecture Design and Construction
  • Emerging Technology
  • Commercial New Construction
  • Commercial (General)
  • All NEEA Funders
5/11/2015
The growing availability of electric interval data from smart meters is driving development of consumer-facing analytical software that has the potential to offer automated measurement and verification (M&V) of savings from energy efficiency projects. This capability would present new opportunities to utilities including supporting financial transactions based on measured energy savings, or allowing for a greater variety of program measures. This report provides the results of analytical research on establishing a method for developing a robust energy baseline regression model and evaluation of how the model performed on the electric interval dataset from NEEA’s Residential Building Stock Analysis metering study. The report presents results of a literature review and a high-level review of home energy management system (HEMS) M&V capabilities. The results of the analytical research provide a strong foundation for future efforts toward an automated M&V approach using interval data, while the literature review confirmed the team’s initial belief that utilities have not yet applied M&V approaches for residential applications using interval data. Additionally, the HEMS research uncovered no instances of products performing utility program M&V.
  • Emerging Technology Report
  • Residential
  • residential
  • All NEEA Direct Funders
4/9/2015
The Northwest Energy Efficiency Alliance (NEEA) contracted with Ecotope, Inc. and Cascade Engineering Services, Inc.to run the 50 gallon GE model #GEH50DFEJSRA heat pump water heater through the northern climate test procedure. The new GE product passes the tier three specification and is now available through distribution and retail channels. Read this test report to get all the details on the results.
  • Market Transition Report
  • Residential
  • Heat Pump Water Heaters
  • All NEEA Funders
4/1/2015
In 2013, Northwest Energy Efficiency Alliance (NEEA) supported efforts in the state of Oregon to enact legislation setting new energy efficiency standards for battery chargers. This work is part of on-going efforts to implement stringent energy performance requirements for appliances and commercial equipment. NEEA commissioned a study to document its activities within the Oregon legislature, and to review the battery charger market assessment provided by the California Energy Commission (CEC), which served as the basis of projected savings estimates. This study also validates NEEA’s estimates of the energy savings from enacting the battery charger energy efficiency standard. Based on the data provided by the CEC and NEEA, the report estimates that the full stock turnover savings are 230.68 gigawatt hours and that 2020 annual energy savings amount to 219.71 gigawatt hours.
  • Consumer Electronics and Appliances
  • Battery Chargers