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Marketing Toolkits

Coordinating research-based marketing platforms for the region

As a regional entity, NEEA is able to coordinate significant research and marketing efforts that benefit every utility in the Northwest. The Regional Marketing Coordinating Council, made up of representatives from NEEA and Northwest utilities and energy efficiency organizations, collaborated to create a new, research-based energy efficiency messaging and marketing platform for the Northwest. The Council encourages all Northwest utilities to adapt and use these materials both to increase utility customer interest in energy efficiency, and to motivate their customers to participate in utility-led energy efficiency programs.

View our messaging research findings. Download the collection of marketing materials for your utility below.

Messaging & Style Guide

The purpose of this guide is to provide messaging, visual elements and marketing resources that can be used across the region to substantially increase the number of residents willing to take additional energy efficiency action.

Through the use of consistent messaging and visual elements across the region, we hope to create an echo chamber that amplifies the message and the impact on energy efficiency.

NOTE: Please download this Messaging & Style Guide first before downloading files.

 Download the PDF

Tech Tools Guide

Use the Tech Tools guide to quickly and easily incorporate the Regional Marketing Web Platform with your own online marketing efforts.

This guide contains clear step-by-step instructions and illustrations, showing you how to integrate the Good Place to Be website and apps with your own site and social media channels.

 Download the PDF

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Proactive PR Guide

The proactive Public Relations (PR) model provides a set of tools designed to expand positive media coverage for utilities. This proactive PR approach is customer-centered and designed to provide compelling new content and pitches that break through to reporters, editors and the general public.

 Download the PDF

 

 

Download Marketing Toolkit

Please enter your name, organization and email address to access the Marketing Toolkit download page. Your information will not be shared. We will only use it to contact you regarding updates to the Marketing Toolkit.

Residential Toolkits

NEEA provides materials for utilities to use in marketing energy-efficient products to customers, including these resources:                

NW Ductless Heat Pump Project:Take advantage of Promotional Marketing Templates or visit www.GoingDuctless.com

Smart Water Heat: Please visit Hot Water Solutions

Northwest ENERGY STAR Homes: Access Promotional Marketing Templates or visit www.northwestenergystar.com

Video Spotlight

Leveraging the Region

Leveraging the Region

NEEA leverages the market power of 13 million consumers across Idaho, Montana, Oregon and Washington.

Watch how