Request for Proposal: BetterBricks Marketing

NEEA is seeking qualified contractors or teams of contractors to provide marketing services in support of NEEA’s BetterBricks infrastructure platform.

In partnership with regional stakeholders, NEEA engages with the market to accelerate acceptance and the adoption of energy efficient products. Over its 20+ year tenure, the market-facing BetterBricks brand has developed and maintained a repository of relevant energy efficiency resources at, established important relationships among a network of energy efficiency professionals and commercial building decision makers, and successfully positioned itself as a trusted third-party to lead the accelerated adoption of energy efficiency in commercial buildings. The platform supports NEEA’s programs by providing access to target market actors through its relationships and communication channels, raising awareness and generating demand for energy-efficient technologies in commercial buildings.

The work awarded as a result of this RFP will be in the areas of:

  • Marketing
    • Marketing Strategy: Provide strategic vision and recommended marketing activities to educate and influence target audiences.
    • Marketing Materials & Content Development: Develop content across relevant channels and audiences.
    • Website Planning: Ensure the revised website plans align with the BetterBricks brand strategy.
    • Marketing Project Management: Deliver marketing activities in alignment with other program contractors.

NEEA encourages respondents to bid and provide proven and creative solutions. All correspondence should be directed Kaelin Oppedal, BetterBricks Program Coordinator ( Intent to respond forms and bidder questions for clarification are due May 28, 2023, and proposals are due June 20, 2023.