Marketing Newsletter Q2 2019

Welcome to the Q2 2019 Marketing Newsletter!

The 2019 Marketing calendar outlines proposed promotion dates and other planned marketing activities. Below is information on available program resources, upcoming promotions, and other relevant program information.


 
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Hot Water Solutions

The Hot Water Solutions team recently completed a HPWH installation photoshoot. The aim of these new photos are to provide the market with high quality, installation-focused imagery to use in training and marketing materials. New photos can be downloaded from the image library on the Hot Water Solutions website. The password is HPWH4Life. 

Please contact Kyle Stuart with any questions. 



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Heat Pump Water Heater Consumer Awareness Campaign

The Hot Water Solutions team is currently planning a two-month consumer awareness campaign slated to start in August. The awareness campaign will leverage the 30-second spot created for the 2018 campaign, and run on cable in HGTV and DIY Network, and YouTube in select markets based on utility elections per the Downstream Marketing process. Similar to the 2018 effort, this year’s campaign will include a call to action for consumers to contact their utility or visit the Hot Water Solutions website to learn more. 

Please contact Kyle Stuart with any questions.



 
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Next Step Homes

Home Efficiency Forum preparations are underway and we have more details to share. Home Efficiency Forum 2019 will be held at The Porter Portland on October 17-18. The event page has been updated to reflect the upcoming 2019 event and we will be continuing to add more information—such as speakers, sessions, and a more detailed schedule—over the coming weeks. Registration is now open at homeefficiencyforum.com, so book your spot and hotel room and join us in Portland in October!

Utility representatives receive a discounted registration price of $275 for the event. 

Please contact Josh Pelham with any questions.


 
Nxt Level Utility Toolkit
NXT Level Training

The new, dedicated NXT Level training website launched in March of this year. Now that everything is up and running, we wanted to share the private pages built just for utilities that were carried over and updated from the old Northwest Lighting Network (NWLN) site—including tools to help promote NXT Level 1 and 2 trainings: 

Also note that all marketing materials throughout the site have now been updated with the new website URL (nxtleveltraining.com) and email address (info@nxtleveltraining.com), so please make sure you’re replacing any old materials with these new addresses moving forward. Please contact Stephanie Lane with any questions.


NXT Level 1 Training "Jumpstarts"

In order to continue to promote and deliver NXT Level 1 training, the NXT Level team is planning to coordinate "Jumpstart" trainings (webinar & in-person) throughout the region over the course of Q3 and Q4. The NXT Level team will be reaching out in the coming weeks with more information.


NXT Level 1 Upcoming Completion Campaign

Each year, the NXT Level team organizes a campaign to encourage both trade allies who are enrolled in NXT Level but not yet designated, and trade allies who are not are not yet enrolled to complete the training and earn the NXT Level designation. This year, the campaign will begin in early Q3. We encourage you to promote the training to your networks. More information with campaign specific collateral will be rolled out in the coming weeks. 

If you have any questions, please contact Stephanie Lane.


 
NXT Level 2
NXT Level 2

In May, we hosted an interactive webinar version of the NXT Level 2 training to accommodate trade allies who were unable to attend the in-person Puget Sound and Portland area Level 2 cohorts. 35 trade allies participated. NXT Level 2 now has 90 trade allies enrolled to complete their designation, with 15 already having completed their designation since the training launched in October of 2018.


 
Lighting Comparison Guide
Lighting Resources

The LED Good-Better-Best Lighting Comparison Tool that is currently hosted on the Northwest Lighting Network website will soon be moved and hosted on BetterBricks.com alongside a brand new HID-LED Good-Better-Best Lighting Comparison Tool we are currently creating. Both lighting comparison tools will feature an iFrame that can be embedded on a utility website for use by their customers. The estimated availability date for the lighting comparison tools on BetterBricks.com is August 2019.


 
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Luminaire Level Lighting Controls

Northwest utilities and energy efficiency organizations are partnering with the Lighting Design Lab (LDL) to offer one-day Networked Lighting Controls training sessions. Delivered by Lighting Design Lab and hosted by utilities and energy efficiency organizations, these sessions provide trade allies with the installation, programming and sales skills they need to help further the adoption of LLLCs. The training debuted at Snohomish PUD in late 2018. Sessions hosted by Idaho Power in Boise and Northwestern Energy in Billings, Missoula and Bozeman trained 68 trade allies in the first quarter of 2019. Energy Trust of Oregon, Pacific Power and Bonneville Power Administration hosted sessions in the second quarter of 2019. 

To support these trainings, NEEA is collaborating with LDL to create six, one-sheet best practice guides for installing LLLCs, and a 5-7 minute educational video featuring LG Luminaire Level Lighting Controls. Look for the LLLC curriculum guides and video to be available Q3 2019.


 
Strategic Energy Management

The NW SEM Collaborative Annual Meeting will be held Thursday, Oct. 24 in Portland at the Ecotrust building. Join fellow Strategic Energy Management professionals as we tackle the challenges and share the opportunities in accelerating the adoption of SEM in the Northwest. A link to register for the event is here

For more information email Debbie Driscoll.


 
Betterbricks Campaign Ad
BetterBricks

As presented to the Regional Portfolio Advisory Committee and marketing staff (RPAC+) in February, BetterBricks began a targeted, paid digital campaign to reach architects, engineers, building operators, facility managers, and designers in early May. The main goal of the campaign is to establish BetterBricks as a trusted, third party resource for information on energy-efficient technology, practices and thought leadership on the business case for energy efficiency in high-performing buildings. 

Campaign ads direct visitors to the BetterBricks campaign landing page where they can sign up for the monthly e-newsletter, utilize resources, and connect with their utility. 

For more information please contact Natalie Fish.


 
Resources & Upcoming Events
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