Innovation to Action

NEEA identifies barriers and opportunities to increase the market adoption of efficiency. We work on behalf of over 140 utilities, so our actions help transform the Northwest energy market by creating demand and setting new standards for cost-effective energy efficiency.

Through collaboration and pooling of resources, the region’s utilities and stakeholders have harnessed their collective influence to drive market adoption of energy efficiency products, services and practices for the benefit of utilities, consumers and the region.

Since 1996, the region has cost-effectively delivered over 1,000 aMW of energy efficiency through market transformation.


What is Market Transformation?

Market transformation is the strategic process of intervening in a market to create lasting change.NEEA's Market Transformation

Read the history of NEEA's Market Transformation

Read our full definition here


Video Spotlight

Accelerating Market Adoption

Accelerating market adoption

NEEA intervenes to remove barriers to market adoption of energy-efficient products and services.

Watch how