This Market Progress Evaluation Report (MPER) documents the progress of the Northwest Energy Efficiency Alliance’s (NEEA’s) commercial sector market transformation initiative, known as BetterBricks. The theory behind BetterBricks is summed up as “working with a few to influence the many” – that is, working with targeted organizations to influence the adoption of strategic energy-related business practices and to create natural market demand for related products and services. As those organizations adopt and demonstrate the value of the recommended practices, products, and services, they become models for the larger market.
