The Northwest Energy Efficiency Alliance (the Alliance) is a non-profit group of electric utilities, state governments, public interest groups, and industry representatives committed to bringing affordable, energy-efficient products and services to the marketplace. The Drive Power Initiative is a market transformation venture funded by the Northwest Energy Efficiency Alliance (the Alliance) and administered by the Electric League of the Pacific Northwest (the League). The League began work on the Initiative in January 1999, and their contract is to continue through December 2000. Pacific Energy Associates, Inc. (PEA) was hired to evaluate the Drive Power Initiative.
