The Northwest Energy Efficiency Alliance (the Alliance) is a non-profit group of electric utilities, state governments, public interest groups and industry representatives committed to bringing affordable, energy-efficient products and services to the marketplace. In 1997, the Alliance initiated a market transformation effort in the clothes washer industry. First known as the WashWise program, the ENERGY STAR Resource-Efficient Clothes Washer (ES-RECW) Program has evolved considerably over the past four years into a nationally known example of effective market transformation.