Apr 10, 2017

Exploring the Consumer Path-To Purchase for New Construction Homes

The Next Step Home (NSH) initiative designs & implements market interventions that will remove barriers that impede builders from using integrated design to build more efficient homes. One barrier that has been identified by the initiative team is lack of purchaser awareness. This project is focused on understanding the new home purchaser in a way that can inform interventions aimed at removing awareness barrier.

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