This LightWise Market Progress Evaluation Report presents the findings of market research conducted by Gilmore Research Group on behalf of The Northwest Energy Efficiency Alliance (Alliance). This is the first in a series of ongoing evaluations of the LightWise program. This report brings together key findings from market research beginning in early 1996 and running through June 1998, including in-store audits, store and manufacturer records, program data, and surveys with retailers and consumers.
