Long Term Monitoring and Tracking Report on 2009 Activities

Market transformation initiatives are long-term in nature. The development and launching of new products and services can be visualized as an “S”-shaped diffusion curve with relatively little market impact in the initial years and the major market effects occurring several years after an initiative is launched. The Northwest Energy Efficiency Alliance (NEEA) tracks the progress of its market transformation initiatives during their implementation phase through periodic Market Progress Evaluation Reports (MPERs).

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