In 1997, market share for CFLs did not even reach one percent. Although a small number of manufacturers offered CFLs, quality was inconsistent, average prices were high ($14 to $24 per bulb), product features such as bulb size and shape did not meet the average consumer’s expectations, and awareness of the energy- and money-saving benefits was low. A decade-long, comprehensive CFL campaign, influenced by the region’s utilities, manufacturers, laboratories, government agencies, retailers and ENERGY STAR®, made market transformation a reality.
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