In 1999, clear energy-efficiency data and life cycle analysis information were not available to customers making the decision to repair, rewind or buy new industrial motors. Rewinding a motor keeps operating costs the same or sometimes raises them, while investing money in a more energyefficient model reduces operating costs over the motor’s lifetime. Service centers believed that motor rewinds reduced the efficiency of repaired motors, and they chose to not offer the service. In reality, with appropriate procedures a rewound motor retains its original efficiency. The Drive Power initiative was established to educate service centers and motor users so they could make better decisions about replacing or repairing industrial motors and, in turn, maintaining or increasing the region’s motor fleet efficiency.