In September, NEEA published the fourth Market Progress Evaluation Report (MPER) of its Heat Pump Water Heater (HPWH) program. By reviewing sales and pricing data, and through feedback from distributers, installers and recent purchasers, a third-party evaluator found:
Additionally, a broad range of installers reported that customers followed their HPWH recommendations 30-50% of the time – quantifying installers’ influence on customer purchasing decisions for the first time. The report concludes that targeting installers will directly impact HPWH sales. Based on these findings, the alliance’s 2019 HPWH program will prioritize deeper engagement with the wholesale supply chain channel to address barriers to installer adoption of this efficient technology.