Improving energy efficiency for Northwest end users served by multiple fuels will result in significant benefits to the Northwest’s economy and energy availability. At the request of the region’s natural gas utilities, NEEA organized a collaborative of natural gas stakeholders in early 2014 to develop a strategy for initiating natural gas market transformation in the Northwest. This natural gas market transformation business plan is the outcome of six months of work by that collaborative. Participants (referred to as “Collaborative”) included representatives from Avista Utilities, Cascade Natural Gas, Energy Trust of Oregon, NW Gas Association, NW Natural and Puget Sound Energy.