The measurement method of television energy consumption has been largely consistent within the United States for the last decade. TVs have improved remarkably in energy efficiency during that time. It is important to understand how much of those apparent energy savings are the result of fundamental improvements to TV technology itself versus optimizing how TVs perform under the specific conditions of the test procedure. Early in 2016 Northwest Energy Efficiency Alliance (NEEA) recognized that a substantial body of emerging research was pointing to serious flaws in the current U.S. TV test procedure and energy use assumptions. As a result, NEEA commissioned this research and report to better understand how to improve the test procedure, what qualities a new test clip should possess, and how to make progress toward an optimal long-term test procedure in the interim to better inform current labeling and incentive programs.