The Market for Energy Efficient Electronics: Pre-Program findings on Consumer Perceptions and Retail Shelf Stocking Practices

Over the past decade, the Northwest Energy Efficiency Alliance (NEEA) has developed a successful retail and upstream infrastructure for energy-efficient lighting and clothes washers. Based on its success in driving market share and customer demand for those products, NEEA proposed expanding its consumer products platform to all electric products that affect load as part of its residential 2010-2014 business plan. NEEA selected televisions as the first market under this initiative. 

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