The purpose of this RFP is to solicit proposals from qualified Bidders to provide implementation services for the Northwest Energy Efficiency Alliance’s (NEEA) Heat Pump Water Heater program (“the Program”), using its market-facing brand and infrastructure Hot Water Solutions (“HWS”). These services should complement utility program efforts in the Region, as well as other NEEA program efforts, including consumer awareness campaigns and Manufacturer and product support in the Northwest. Proposals should apply recent and relevant research in designing each Bidder’s Program approach, including NEEA’s most recent Market Progress Evaluation Report.

NEEA encourages Bidders to provide proven and creative solutions in the area(s) of work listed and described below. NEEA requests Bidders structure their Proposals to balance Program management efficiency and subject matter expertise.

Through this RFP, NEEA seeks to select a contractor to support Program implementation within the following areas:

• Training and Technical Support: The selected contractor will focus on updating and maintaining HWS training content and developing a scalable “train-the-trainer” framework designed to build the capacity of market actors which may include Distributors and other entities working with the market to independently deliver training and technical support to HPWH installers and those entering the workforce.
• Program Management: The selected contractor will manage day-to-day implementation activities and will provide adaptable, responsive Program support. The selected contractor will coordinate closely with the Program Manager and other third-party contractors and will provide regular programmatic and financial reporting.
• Supply Chain Engagement: The Program seeks creative and strategic approaches to engage market actors in ways that increase HPWH sales and adoption. As indicated in the Background section, NEEA is prioritizing more targeted supply chain engagement at this stage in the Program lifecycle to ensure the market is equipped and positioned to increasingly support HPWH adoption over time.

Intent to Respond is due May 11, 2026. The deadline for submitting written proposals is May 29, 2026.