NEEA’s Market Research and Evaluation team uses data-rich strategies to uncover market barriers and opportunities that inform program strategies to help residential and commercial utility customers save energy and money.

To learn more about how these trailblazing efforts power the alliance’s approach to Market Transformation, watch this short video below featuring Meghan Bean, Ph.D., NEEA’s manager of Market Research and Evaluation. And for an even deeper dive into the vital role of program evaluation in advancing energy efficiency, listen to Dr. Bean’s appearance on the Energy Talks podcast, where she explains how performance measurement drives continuous improvement in demand-side-management and load-management programs.