Market Transformation Programs

A disciplined approach to getting results

Working as a collaboration of utilities, efficiency organizations, and other strategic market partners to advance innovation, the alliance operates a portfolio of market transformation programs. Within each product group in the portfolio, the alliance develops and implements programs, emerging technologies and enabling infrastructure activities with the potential to deliver significant energy savings opportunities for the region.


Efficient Gas Water Heating

The Efficient Gas Water Heater program will work to develop the market for efficient gas water heating products, bring a gas heat pump water heater to market and ultimately influence the passage of a federal standard requiring residential gas storage water heaters greater than 35 gallons to have a Uniform Energy Factor (UEF >1) by 2030.

Extended Motor Products (XMP)

Accelerates the adoption of more efficient motor driven products, such as pumps, fans, and compressors in end markets with significant savings potential.

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Heat Pump Water Heaters

Fifty-five percent of Northwest homes have electric water heaters. The alliance is increasing availability of high-efficiency heat pump water heaters (HPWHs) specifically designed for the Northern climate, with a goal of influencing the passage of a federal standard requiring HPWHs for all electric storage tanks greater than 45 gallons by 2025.

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Retail Product Portfolio

NEEA and its partners are engaged in a “Retail Product Portfolio” initiative that uses mid-stream incentives to influence retail stocking practices, making more qualified products available on store shelves.

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Super-Efficient Dryers

Northwest consumers own six million electric clothes dryers, the largest energy-consuming standard appliance in most homes. NEEA is supporting manufacturer development and entry of super-efficient dryers to the U.S. market and collecting data needed to influence better federal test protocols and federal efficiency standards.

Integrated Systems

Ductless Heat Pumps

The region is working to accelerate the market adoption of ductless heat pumps (DHPs) in electrically-heated Northwest homes, which can save homeowners 25-50% on electric heating costs.

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Efficient Rooftop Units

The Efficient Rooftop Unit (RTU) program works to increase the efficiency of RTUs through product differentiation and increased Federal Standards. Motivated by emerging opportunities from evolving test procedures, the Efficient RTU program transitioned from an exclusive focus on condensing rooftop units (C-RTUs) to a broader rooftop unit approach in 2020. Updated modeling demonstrates a significant energy-saving potential among Efficient RTUs through low-cost efficiency measures, offering a strong opportunity to differentiate these products in the market.

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High-Performance HVAC

The High-Performance HVAC program is a recent addition to NEEA’s portfolio, and will focus on Very High Efficiency Dedicated Outside Air Systems (VHE DOAS) as its first technology. Building on the DOAS concept of separating the ventilation from the heating and cooling system, VHE DOAS includes heat recovery ventilation and focuses on increased equipment efficiency and optimized system design. This combination yields significant whole building energy savings in new and existing small and medium commercial buildings while providing better indoor air quality and greater occupant comfort.

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Luminaire Level Lighting Controls

Luminaire Level Lighting Controls (LLLC) combine LEDs, controls, connectivity, and data to create a lighting product that is both efficient and easy to install, and offers improved occupant comfort and space utilization. NEEA is working with its partners to accelerate market adoption of LLLC technology by developing best practice specifications and increasing market awareness of the benefits of LLLCs in retrofit applications.

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Strategic Energy Management

The region has identified the need for a set of common resources and best practices to guide businesses in strategically managing their energy. NEEA is working to address this need by developing a holistic set of tools and an online community, SEM Hub, that support utilities and the market in building market capability, awareness and demand for Strategic Energy Management (SEM).

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Top Tier Trade Ally

This program’s NXT Level Training builds lighting contractor skills and provides a designation that enables utility programs to effectively leverage this base of trade allies, delivering deep energy savings through quality, advanced C&I lighting retrofit projects.

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Window Attachments

NEEA’s Window Attachments program encourages the installation of high-performance, commercial and residential window attachments as a standard practice in Northwest buildings and homes. The program is currently targeting commercial secondary glazing systems and residential low-e storm windows.

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New Construction

Codes and Standards Program

The long-term goal of NEEA’s market transformation programs is often to lock in energy savings through progressively effective energy codes and standards. NEEA supports regional stakeholders in energy code development and adoption, training and implementation. Program staff serve as technical experts during U.S. Department of Energy rulemakings, to encourage the adoption of federal appliance and equipment efficiency standards.

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Commercial Code Enhancement

The Commercial Code Enhancement program bridges the gap between market practices and state policies by identifying, assessing, and validating the feasibility and affordability of the next-generation commercial technologies and practices.

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Manufactured Homes

The region is working together to demonstrate success for a new voluntary above code specification (NEEM 2.0) in the market prior to a HUD code change, providing manufacturers/retailers with the tools and resources they need to drive consumer demand.

Residential New Construction

NEEA’s Residential New Construction (formerly Next Step Homes) program is working to increase the adoption of advanced energy-efficient building practices in the Northwest and accelerate code adoption for single-family homes.

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Success Stories

Previously Funded Initiatives

NEEA helps accelerate the innovation and adoption of energy-efficient products into the market, then actively monitors previous initiatives to measure ongoing energy savings, market share, and cost-effectiveness. These market transformation efforts continue to deliver savings long after the initial investment has stopped.

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Reduced Wattage Lamp Replacement - Distributor Platform

32 watt linear fluorescent T8 lamps are the most commonly sold lighting product for commercial buildings in the Northwest. NEEA is working with regional electric distributors to shift their customers from inefficient 32 watt T8 bulbs to the more-efficient 28 or 25 watt versions. Through this program, the region has built a platform of distributor relationships, data, and best-practice learnings that will support regional efficiency efforts for years to come. The Distributor Platform provides access to key supply chain relationships, branch level sales data, and knowledge of distributor practices that can be leveraged for other alliance and utility programs.

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