Long-Term Monitoring and Tracking Report on 2011 Activities

Market transformation initiatives, by their nature, create change over the long term. An S-shaped diffusion curve can represent the developing and launching of new products and services, which have relatively little market impact in the initial years, and the major market effects occurring several years after the initiative’s launch. The Northwest Energy Efficiency Alliance (NEEA) tracks the progress of its market transformation initiatives during their implementation phase through periodic Market Progress Assessment Reports (MPERs).