NEEA is seeking a contractor to provide marketing services for its Heat Pump Water Heater program to accelerate HPWH adoption across the Northwest.

The objective of this RFP is to solicit Proposals from Bidders to provide marketing services for the Heat Pump Water Heater program. These services should complement utility program efforts in the Region, as well as other NEEA efforts, and include:

1. Marketing Project Management: The selected contractor will manage day-to-day marketing activities and provide adaptable, responsive support. The selected contractor will coordinate closely with NEEA’s marketing lead, Heat Pump Water Heater program staff, and other third-party contractors, and provide regular programmatic and financial reporting.
2. Marketing Strategy: The Heat Pump Water Heater program seeks creative and strategic approaches to engage market actors in ways that increase HPWH sales and adoption, targeting both supply-side engagement and demand-side, consumer-facing marketing strategy.
3. Marketing Content Development: The selected contractor will work with NEEA’s marketing lead to identify and develop marketing and training materials that support Distributor, Retailer, Installer, and consumer education and drive preference for HPWHs.

NEEA encourages Bidders to provide proven and creative solutions. Proposals should leverage recent market research to balance operational efficiency with marketing expertise and innovation.

The deadline for submitting written proposals is Friday, July 24, 2026. Please direct questions to Britt Cutsforth Dawkins.