In its RPP program, NEEA brings together utilities and national retailers to increase the availability of energy-efficient products to American consumers. The program, which is offered nationally, represents 31% of U.S. households. More than 300 retail locations throughout the Northwest participate in the program. Participating retail locations receive incentives to preferentially stock and sell energy-efficient products, which sends a signal to manufacturers about the demand for these products. By working directly with these national retailers and manufacturers, the alliance is able to transform the retail efficiency landscape to create opportunities that directly benefit consumers in the Northwest, making sure that they can purchase efficient products that meet their needs.