Q3 2024 Market Research and Evaluation Newsletter

Welcome to another issue of NEEA’s Market Research and Evaluation quarterly newsletter!

Thank you for taking time to read over the team’s plans for the fourth quarter. The end of the year is busy, with at least 15 studies in the field. Seven others are wrapping up and anticipating final reports. Evaluations are being fielded across nearly all of NEEA’s Product Groups, including Market Progress Evaluation Reports (MPERs) for NEEA’s two commercial HVAC programs, Luminaire Level Lighting Controls, Extended Motor Products and a few other programs. There are also a few market research efforts underway, including research into the market for agricultural pumps, a study of consumer use and attitudes toward connected consumer products, and research with home energy raters. These market research efforts deliver real time market insights that help develop strategy for new product markets or new applications of current products into NEEA’s Market Transformation programs.

And finally, NEEA just launched a research project to compare and contrast market attributes across the region’s rural, suburban, and urban areas to begin to understand whether and where there might be opportunities for more accurate characterization of the region’s markets. The team is enlivened by the variety of research and evaluation topics being investigated to support the alliance’s important work.

Thank you for your partnership, and please be in touch with your ideas and questions. Enjoy the fall!

~ Amy Webb, Sr. Manager, Market Research & Evaluation ~