Commercial + Industrial

The Northwest Energy Efficiency Alliance (NEEA) contracted with DNV Energy Insights, Inc. (DNV) to conduct a market research study on the specification and sales practices for stand-alone commercial and industrial fans as part of NEEA’s Efficient Fans program. The study sought to understand and document communication patterns, decision-making dynamics, and how well program terminology aligns with market language. Between May and July 2025, DNV reviewed relevant documents and materials, followed by primary data collection through in-depth interviews with 20 manufacturers’ representatives and specifying engineers active in the Northwest commercial…