The Northwest Energy Efficiency Alliance (NEEA) began its consumer lighting market initiatives in 1997 to advance consumer awareness and use of compact fluorescent lamps (CFLs) and fluorescent light fixtures throughout the region. In 2000, NEEA began targeting retailers (by providing salesperson training as well as advertising and marketing support) and shifted its focus to manufacturers in 2005, coordinating a regional manufacturer buydown promotion. The promotion provided broad geographic sales coverage (including rural markets) through distribution channels including grocery, drug, hardware, mass merchandise, do-it-yourself, and wholesale club chains.
