NEEA provided a list of 533 stakeholders from its program contact database to Market Strategies International (MSI), the firm conducting this research. Individuals were selected for the sample pool based on their connection to energy efficiency roles or responsibilities in their organization. Target individuals included senior-level executives, program staff and managers, evaluation and customer service staff, general managers, and engineers. After initial cleaning and de-duping, 517 of these records were deemed valid and contacted via email and / or phone to complete the survey.