The Northwest Energy Efficiency Alliance (NEEA) is an alliance funded by more than 140 Northwest utilities and energy efficiency organizations in Idaho, Oregon, Montana, and Washington working to accelerate the innovation and adoption of energy-efficient products, services, and practices in the Northwest. This business case report articulates the case for adoption of the NEEA’s Agricultural Irrigation Initiative solution by growers, vendors, and utilities. To be attractive to stakeholder groups on both the demand and supply sides, this business case must offer demonstrated proof that using its recommended solution results in lower costs and reduced inputs, specifically lower energy use, along with higher profitability for growers.