The Northwest Energy Efficiency Alliance (NEEA) is an alliance funded by more than 140 Northwest utilities and energy efficiency organizations in Idaho, Oregon, Montana, and Washington working to accelerate the innovation and adoption of energy-efficient products, services, and practices in the Northwest. In 2011, NEEA launched the Agricultural Irrigation Initiative with the goal of reducing agricultural irrigation energy use by twenty percent by 2020, through a series of market activities to test and promote a product solution for center pivots that enabled integrated precision irrigation technology. The main activities that NEEA undertook between 2011 and 2014 included field demonstrations to test the product, some specific technology field tests, infrastructure support (data standards work), the development of a business case and economic modeling, and marketing and outreach.
