The BetterBricks Grocery Initiative (Grocery Initiative) was approved by the NEEA Board of Directors in July 2005; it works directly with regional grocery wholesalers and larger chain operators (greater than five and less than 35 locations) to change energy-related business practices. Efforts with national chains are also planned, but have not yet been fully identified. The independent chains that are the initial target represent a substantial portion of the Pacific Northwest regional grocery market.
