The Northwest Energy Efficiency Alliance (the Alliance) is a non-profit group of electric utilities, state governments, public interest groups, and industry representatives committed to bringing affordable, energy-efficient products and services to the marketplace. The Drive Power Initiative (the Initiative) is a market transformation venture funded by the Alliance and administered by the Electric League of the Pacific Northwest (the League). The League began work on the Initiative in January 1999, and their renewed contract is to continue through December 31, 2003. Pacific Energy Associates, Inc. (PEA) is the evaluation contractor for the Initiative.
