The Northwest Energy Efficiency Alliance (NEEA) contracted with Russell Marketing Research, Inc. (Russell Research) and its forecasting partner, Top Box Associates LLC (Top Box), to conduct a comprehensive Market Characterization of the Northwest Natural Gas Fireplace research study. The primary objective of this study is to improve knowledge of the natural gas fireplace market in the Northwest region that is funded by NEEA’s natural gas stakeholders. This research will help to inform its future efforts to develop market intervention strategies as needed, and these strategies in turn will help to overcome existing barriers to market adoption and leverage existing market opportunities.
