Q1 2021 Market Research and Evaluation Newsletter

Hello everyone!

Let me be perhaps the last to wish you a Happy New Year! Much has changed since the last Market Research and Evaluation (MRE) newsletter but, all in all, the outlook for 2021 is solid. The days are getting longer, and I’m again asking myself the same question I ask every year at this time: “Do the longer days mean I’m getting more done?” It sure feels like it!

NEEA’s MRE team is busy finishing out studies from last year and kicking off new ones. The Luminaire Level Lighting Controls (LLLC), Manufactured Homes, Retail Product Portfolio (RPP), and Heat Pump Water Heaters (HPWH) programs all recently kicked off their Market Progress Evaluations (MPERs). This will be the first MPER for all of these programs, except for HPWHs. MPERs are the annual “theory-based” evaluations NEEA uses to assess a program’s influence on the market and its success at achieving the Market Transformation outcomes identified in the program logic model. MPERs do this primarily by annually tracking market progress indicators (MPIs) that, taken in aggregate, provide evidence that the program is (or is not) influencing the market consistent with the logic model. MRE loves its MPERs, but the team also scopes and manages many other types of research and evaluation to support NEEA’s Market Transformation programs.

Thank you for taking a moment to look through the MRE newsletter updates and, as always, let me or the MRE Scientist managing the work know if you have any questions.

Warm regards,
Amy Webb, Manager MRE

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