NEEA Previously Funded Initiative: Washers

Consumers in the Northwest once had little awareness of the benefits of energyefficient clothes washers. With ENERGY STAR certified models commanding only  two percent of the market in 1997, the region’s utilities came together to alter consumer behaviors and drive demand through targeted incentives, rebates and consumer awareness campaigns. As a result, highly efficient clothes washers became the  new standard for manufacturers, retailers and consumers around the U.S.